Build IP people recognise. And remember. Brand systems that survive contact with users, not decks that decay in a Notion page.
Worldbuilding, character bibles, narrative spines that hold up across formats: game, video, social, partner.
Identity, voice, type, motion, and a rulebook your team can hand to a designer in any timezone.
Product names, codenames, IP titles that pass legal, search, and the founder's gut. Backed by trademark scan.
Living guidelines with examples, not a 60-page PDF. Updated as the work evolves.
Honest assessment of what an IP can stretch into and what it can't. Saves a year of dead-end licensing chats.
Two weeks inside the team. We learn what's already true about the work and what's wishful.
Naming, narrative spine, identity foundations. The non-negotiable rules.
Brand system, motion, type, photography, voice. Documented for the team to extend.
Reviews, partner integrations, format extensions. Kill brand drift before it compounds.
Eight to ten weeks for a full brand system. Two to four weeks for naming or licensing reads. Quarterly retainer for active IP that keeps shipping.
Amber spent 18 years launching global IPs across Disney, Marvel, DC, Fox, and Viacom. The brand-system playbook is the one she used to ship those launches.
Either. We can ship a complete kit, or build the rules and review your team's execution. Most teams want a hybrid: founding kit from us, extensions from them.
Yes. Brand-system rebuilds are a common engagement. We start with what's working, name what's drifting, and replace what's broken.
Logo-only refreshes. Brand books that nobody opens. We don't ship 80-page PDFs.
We run trademark scans before we ship a name. We don't replace your IP counsel — but we work alongside them.