Launch with intent. Scale with clarity. We work the launch as operators, not strategists at arm's length.
A two-week rollout plan that survives contact with reality. Daily standups, kill criteria, owner per surface.
Pick the two surfaces that actually move the metric. Sequence the third only when the first two pay back.
Untangle the first session. Cut the friction. Replay the funnel until first-day retention stops bleeding.
Launch in front of one network first. Measure intent. Then expand. Most launches die from going wide too early.
Weekly cadence, monthly board read, quarterly thesis review. We stay on through the messy middle.
Map what's actually happening between first impression and second session. Most decks miss the cliff.
Build the launch around two channels with intent metrics. Everything else is noise until those two work.
Pre-brief the network, measure response, sharpen the message inside the first 72 hours.
Kill what didn't move the metric. Double the channel that did. Repeat monthly.
Six to ten weeks for a launch. Quarterly retainer for ongoing growth work. We also run two-week funnel diagnostics.
Eight to twelve weeks before launch is ideal. Last-minute is doable, less effective. Post-launch retention work has its own cadence.
Either. Often we run the first month of paid directly, then hand a working playbook to your team. We don't outsource campaign management.
Telegram-native publishing, MMO live launches, AI tooling go-to-market, platform pivots, and brand relaunches inside larger orgs.
Pure performance marketing without a strategy layer. Growth hacking. Anything that boils down to 'spend more.'
Sometimes. Cash + warrants on launch retainers, or equity for pre-launch work we're deeply excited about.
Pre-launch and post-launch teams in gaming, entertainment, AI tools, and emerging tech. Solo founders to Series C orgs.