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§ INSIGHTS

What we're
thinking about.

Articles and field notes from inside the work. Unpolished in the way you want operator writing to be. New pieces land as the work surfaces them.

§ UPCOMING
  • 02 The first 90 days after a public launch, in detail. LAUNCH
  • 03 The quiet AI shift inside live-ops teams. AI IN GAMES
  • 04 Brand systems that survive contact with real users. IP
  • 05 How to pick an EP, and what to expect of one. ADVISORY

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