Marathon Variety Insights https://marathonvariety.com/insights/ Articles and field notes from Marathon Variety on platforms, launch strategy, AI in games, IP systems, and operator practice. en-us © Marathon Variety hello@marathonvariety.com (Marathon Variety) hello@marathonvariety.com (Marathon Variety) 60 https://marathonvariety.com/assets/mv-icon-lime.png Marathon Variety Insights https://marathonvariety.com/insights/ 144 144 Tue, 16 Jun 2026 02:14:06 GMT AI is a tool, not a creator. https://marathonvariety.com/insights/ai-is-a-tool-not-a-creator/ https://marathonvariety.com/insights/ai-is-a-tool-not-a-creator/ Tue, 02 Jun 2026 00:00:00 GMT Mark Laursen AI IN GAMES A model recombines what already exists; the genuinely new comes from people. Grounded in our Unreal MCP work on Ezekiel, the case for AI that removes drudgery so humans spend their hours on the part only they can do. Why the next big platform won't look like one. https://marathonvariety.com/insights/next-platform-wont-look-like-one/ https://marathonvariety.com/insights/next-platform-wont-look-like-one/ Mon, 27 Apr 2026 00:00:00 GMT Mark Laursen PLATFORMS Distribution is moving inside experiences. Superapps in Asia, games everywhere, agent surfaces emerging. The founders and teams pitching the next platform as a destination are solving the 2015 problem.